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So now we're to talk about ranking for niche topics and why that's important.

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Right.

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So you want to kneel down, you want to get really, really specific.

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You don't want to stay too broad when you're creating your title or your video topic.

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Right.

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And the reason being is you're going to be fighting an uphill battle against larger channels that you

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can't win necessarily.

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Why would you fight the uphill battle when you can reach down and fight a battle on a smaller, you

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know, battlefield essentially and have a better chance to come out on top?

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Right.

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Makes a lot of sense, because if you're saying to too broad, especially when you're starting out,

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you don't have that channel.

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You know that that channel notoriety, yet you don't have that channel push.

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You're going to rank as high in search results for certain things against other bigger channels.

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So you're just setting yourself up for failure.

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So I want to give you an example of this.

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So we're going to go over to YouTube and actually go into the search results right now.

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An example of a very broad topic, right?

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Bitcoin, right.

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You'd have a very, very, very tough time ranking for a topic like Bitcoin.

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And the reason being is a lot of these other big channels right here.

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And these are like brand new videos that are that are just getting suggested YouTube trying to give

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them a little push.

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But if you scroll down slightly to the ones that are actually ranked here, shameless miah, one point

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two million views.

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Immersive tech TV.

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Three hundred and sixty two thousand views.

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Simply explain, sob, sob, g, whatever.

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It's 2.8 million views, right for it.

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Eleven views.

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Now, let's just check out these actual video or these actual channels.

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One point one million subscribers.

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Twenty two thousand.

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So that's actually pretty.

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You get it.

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This person actually rank fairly well for that, but they're obviously their videos already ranked twenty

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two thousand subscribers.

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One hundred twenty nine thousand subscribers.

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Seventeen thousand subscribers.

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So actually, this actually doesn't look like that, that, you know, competitive out of a two broad

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keyword.

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That's a bad example.

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But let's let's just run with it, because I guarantee you, if you did that in, like, you know,

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a bigger what's the word I'm looking for, like a bigger span of things, you would see much more competitive

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results in search.

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So instead, what you want to do is you want to go niche down, right?

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You don't want to go Bitcoin's.

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That's way too broad.

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You're going to set yourself up for failure.

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You're going to be fighting an uphill battle against bigger channels that have already ranked videos

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on that topic.

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Right.

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Instead, you want to go really niche down.

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So let's say you're doing like Bitcoin mining, right?

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Obviously, one of the suggested things here that's I would argue that's even still too broad.

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Right.

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Especially and this is for brand new channels where you're like looking at like a thousand subscribers

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to realistically or even like zero subscribers, like zero subscribers to like, you know, 5000 or

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10000 subscribers.

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You don't want to stay too too broad.

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Right.

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So you'll see it literally over here on the keyword score, very, very poor.

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Let's go back to Bitcoin and I'll just show you the keyword score score also very, very poor.

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So Bitcoin mining is is very broad as well.

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It's still not neach down enough yet.

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It's a longer tail keyword, longer tail, meaning that's just, you know, more a central small keywords

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in the big keywords.

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So it's nice down a little bit more.

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But what instead you want to do is you want to go like the best, the best bitcoin mining.

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We'll see.

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You pops up software.

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Right.

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The best bitcoin mining software is much more longtail and neach down than Bitcoin's than just Bitcoin

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mining.

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Right.

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So that's something you want to go out and target.

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Now, that's still poor, but it's a little bit better.

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It's a 13 instead of a nine.

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Right.

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So then maybe you want to say the best Bitcoin mining software of 2019.

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And that's even improving still.

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So fair, it's getting 31.

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So you'll see that there's not as much competition to match it, but there is a decent amount of search

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volume now.

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Obviously, Bitcoin's gone down.

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This probably a lot more competitive back when it was like 2018 and early on.

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But that's just the general idea.

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You don't want to stay too broad.

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You want to go very, very niche down when you're starting out.

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Let me give you another example, because clearly that was a bad example I literally just ran through

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to give you an example.

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We're gonna give you another example.

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But what I do want you to focus on, more importantly, is you want to get specific and you want to

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netsch down.

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Right?

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Clearly, there's a lower risk, obviously, with, you know, when you're going abroad, there's a

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high risk, high reward.

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Right.

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Because your video might not get seen by anybody in search and it might not get suggested because other

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videos that are already ranked and proven are getting suggested.

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Right.

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That said, if you're going very, very niche down, you're competing against a lot less videos that

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are very, very niche in that in that specific niche.

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Right.

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So you're going it suggests a lot more on other related videos, which is going to bring you great targeted

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traffic.

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That target traffic is going to be caring about your video a lot more.

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Therefore, it's going to be watching your video for longer and thus increasing your metrics overall.

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And then it's a spiraling snowball effect.

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You get the picture.

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So what you do want to subscribe us, you know, basically strive for when you're a newer channel is

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the snitch and specific topics that are more longtail keywords.

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And there's a lower risk, but it is a more consistent reward.

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So what you want to do is you want to think like targeted an evergreen niche, topics that are gonna

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sit there for you.

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That's a mouthful.

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Targeted evergreen niche topics or just mean something that's going to sit there and continue to earn

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your views over the long haul and rank for you.

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Right.

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So let's go through another example.

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Let's say you're going to do online arbitrage.

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One thing that I'm very familiar with.

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Right.

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So online arbitrage is, you know, very, very broad keyword you'll see here.

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There's a there's a decent out search volume, about twenty one thousand per month roughly.

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But it's very, very competitive, even worse than Bitcoin.

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It's four out of 10 overall.

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Now, this is a this is to buddy, if you guys don't know, too, I'm going to suggest this in the next

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actual lecture.

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I will show you exactly how to use Toub to body and rank something and use the keyword, explore very,

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very valuable stuff.

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OK.

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So what I would want to do is I want to go, OK.

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Online arbitrage, a little bit more niche down.

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Right.

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So just give me a general idea.

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So what we're gonna say is like online arbitrage software, lets go like best.

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My my mouse works best online arbitrages software for 2019, right?

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A little bit more neach down, same overall.

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No idea.

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Ants.

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You'll see.

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This is a little bit better.

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So it doesn't have as much search volume, but the competition there is almost green.

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It's pretty solid.

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So that's a decent one that you want to go after.

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Now, I might even be ranked on one of these videos and I am right here.

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So a month ago, I ranked the video right here for one point four thousand views.

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Almost 10 million.

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That be crazy, right?

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So you'll see here that this is great stuff and you really want to stick a longer tail keywords.

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You don't want to fight an uphill battle and go to too broad, too fast.